Nutritional Products International Enhances Distribution Platform for Health and Wellness Brands

Nutritional Products International has announced significant enhancements to its Evolution of Distribution® platform, transforming the service into a complete end-to-end solution for health and wellness brands entering the United States market. The expanded platform now includes global logistics and freight forwarding capabilities that move products from international origins directly to the Port of Miami, along with expanded U.S. warehousing and inventory management systems that support national retail distribution. The platform's retail sales and buyer engagement component leverages long-standing relationships in health, wellness, grocery, and specialty retail sectors.

Marketing, public relations, and brand storytelling services are designed to build consumer trust and demand in crowded wellness categories, while ongoing account management and sell-through support focus on long-term shelf performance. Mitch Gould, founder and CEO of Nutritional Products International, emphasized that health and wellness brands cannot afford fragmented execution in today's competitive environment. Gould has developed a reputation throughout the industry as a trusted launch partner for celebrity-backed, athlete-led, and international health and wellness brands entering the United States.

His company has helped launch and scale brands across multiple categories including nutritional supplements and functional nutrition, sports nutrition and performance products, natural health and wellness formulations, beauty-from-within and lifestyle wellness brands, and international health brands entering the U.S. market. Industry insiders note that Gould understands health and wellness retail at a level most people never reach, knowing what buyers will approve and what consumers will actually purchase. Unlike traditional distributors or one-dimensional brokers, NPI operates as a fully integrated market entry and growth platform specifically designed for health and wellness brands.

The Evolution of Distribution® platform was developed from decades of real-world retail execution experience. Health and wellness brands face unique challenges including regulatory complexity, retailer scrutiny, crowded categories, and the need for immediate consumer trust. Gould's career has been built specifically on navigating these challenges and turning high-profile names and innovative wellness products into viable retail businesses. Today, NPI continues to serve as the behind-the-scenes launch engine for celebrity-backed wellness brands, athlete-driven nutrition products, and international health companies seeking success in the United States.

In an industry filled with promises, Gould has built his reputation on results and on helping health and wellness brands achieve sustainable retail growth in the world's most competitive consumer market. The enhanced platform represents a significant development for international brands looking to establish themselves in the U.S. health and wellness sector, providing a comprehensive solution that addresses the complex challenges of market entry and expansion.