For more than three decades, Mitch Gould has guided international health and wellness brands into the competitive U.S. retail market through Nutritional Products International (NPI). The company's Evolution of Distribution model serves as a turnkey platform that gives global manufacturers a streamlined pathway to American consumers. Gould emphasized that many companies with excellent products struggle when attempting to launch in the United States because they approach the market as if it were simply an extension of their home country. The reality is that the U.S. has its own distinct consumer mindset, regulatory landscape, and retail culture, which is why NPI exists to provide brands with a comprehensive roadmap.
The Evolution of Distribution platform consolidates critical components of successful market entry under one roof. This includes regulatory expertise through an FDA-experienced food scientist who guides brands through compliance challenges. Logistics professionals manage shipping, customs, and warehousing to ensure products reach the U.S. market without delays. With decades of relationships across the retail spectrum, NPI's sales team connects brands with the country's largest and most influential retailers. Through its sister company, InHealth Media, NPI offers specialized health and wellness marketing campaigns that deliver both consumer awareness and retailer buy-in.
Gould's extensive career has taken him inside the national headquarters of nearly every major U.S. retailer, including Walmart, Costco, Target, CVS, Walgreens, Rite Aid, Home Depot, Lowe's, Sam's Club, Kmart, and 7-Eleven. He also played a pivotal role in helping launch Amazon's health and wellness category in the early 2000s, securing placement for more than 150 brands during the category's formative years. According to Gould, speed to market and cost-effectiveness are what international brands need most, and that is precisely what the Evolution of Distribution delivers as a one-stop solution built on decades of real-world experience.
Nutritional Products International, founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the United States. Through its proprietary Evolution of Distribution platform, NPI provides international and domestic manufacturers with a cost-effective, turnkey solution for FDA compliance, logistics, sales, and marketing. The company's approach addresses the significant challenges that global brands face when entering the complex U.S. retail environment, offering integrated services that reduce barriers to market entry and accelerate time to revenue.
