Hydra.sci, a Norwegian wellness brand, will have its collagen drinks featured in celebrity swag bags during Emmy Awards week in Los Angeles this September. The brand's products will be distributed to hundreds of entertainment industry leaders through CapAquarius Media's partnership with The Marianna Group. According to Hydra.sci President Frode Hundseth, this inclusion represents significant momentum for the brand as it expands nationally. The event, taking place September 11th in Beverly Hills, will showcase luxury goods renowned for their quality and impact, with Hydra.sci joining other top brands beloved by America's entertainment industry.
Hydra.sci's collagen drink is scientifically designed to deliver premium marine or grass-fed collagen peptides combined with pure Norwegian water. The Norwegian water is renowned for its exceptional purity and optimal mineral balance, contributing to both taste and product quality. This combination makes Hydra.sci the only collagen drink on the market offering this specific formulation. The product supports radiant skin, healthy hair, strong nails, and joint wellness through bioavailable collagen peptides, essential vitamins, natural flavoring, and the pristine purity of Norwegian water.
The collagen beverage market has been rapidly growing as consumers seek convenient, science-backed solutions for beauty goals and healthy aging. Ready-to-drink collagen products are gaining traction among health-conscious consumers with demanding lifestyles who value both effectiveness and convenience. Industry analysis shows these products are reshaping the modern beauty and wellness landscape through their benefits for youthful appearance and overall wellness. The company is committed to delivering science-backed beauty and health solutions through high-quality, rigorously tested formulations that make effective collagen supplementation accessible and trustworthy for consumers who demand excellence in their wellness routines.
This placement during Emmy Awards week matters because it positions Hydra.sci at the intersection of luxury, wellness, and celebrity culture during one of Hollywood's most prominent events. The implications extend beyond immediate brand exposure to potential influence on consumer trends, as entertainment industry leaders often set beauty and wellness standards that ripple through broader markets. The event provides a platform to showcase how scientifically formulated wellness products can integrate into high-profile lifestyles, potentially accelerating mainstream adoption of collagen supplementation. For more information about collagen benefits, visit https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6835901/. The growing market for such products reflects shifting consumer priorities toward preventive health and evidence-based beauty solutions that fit modern lifestyles.
