Director’s Corner has introduced Ask Mort™, an innovative AI assistant specifically tailored for funeral homes, crematories, cemeteries, hospice providers, and pet aftercare services. This tool is designed to automate routine inquiries and administrative tasks, enabling staff to concentrate on providing compassionate care to grieving families. The system offers 24/7 automated support, answering frequently asked questions instantly, which helps reduce call volume and after-hours workload. It also provides personalized onboarding for families, guiding them through initial questions and gathering essential details before human interaction becomes necessary.
For more complex inquiries that require human empathy or specialized knowledge, the system smoothly escalates the conversation to staff members, providing them with the full context of the interaction to ensure continuity of care. Custom-trained for accuracy within the sensitive context of death care, Ask Mort™ learns from each provider’s specific website content, pricing lists, and internal policies to deliver precise and relevant responses to client inquiries. This customization is crucial for maintaining trust and providing accurate information during difficult times.
The AI assistant further streamlines operations by automating the process of sending requested documents, such as service packages or policy information, directly through the chat interface. This functionality eliminates the need for manual follow-ups via email or phone, reducing administrative burdens. Additionally, Ask Mort™ provides data-driven insights through a comprehensive analytics dashboard available to management. This dashboard tracks metrics such as top questions asked, sentiment trends in conversations, and staff efficiency in handling escalated inquiries, offering valuable information for service improvement.
Angela Human, Founding Partner of Director’s Corner, emphasized in the announcement that Ask Mort™ is not merely a generic chatbot but a conversational AI built specifically for the nuanced communication requirements of funeral service. By handling routine logistical and informational tasks, the tool allows funeral directors and their staff to dedicate more time and energy to what truly matters: supporting families with genuine empathy and care during one of life's most challenging transitions. The introduction of this technology represents a significant step in modernizing administrative functions within the death care industry while preserving the essential human element of compassionate service.
