Image Protect, Inc. has expanded its business portfolio by creating Global Wellness Products, a new consumer products division focused on health and wellness technologies. The company has secured an exclusive marketing and distribution contract with Therma Bright, Inc., a Canadian developer of advanced medical devices. This strategic expansion represents Image Protect's commitment to diversifying its business portfolio and entering high-growth healthcare technology markets.
The new division will initially market two key products: the InterceptCS™ Cold Sore Prevention Device and the Benepod™ light therapy pain relief device. According to market research from Coherent Research, the global cold sore treatment market is projected to grow from $1.02 billion in 2024 to $1.57 billion by 2031, presenting significant market potential. Frank Casella, CEO of Global Wellness Products, highlighted the strategic importance of entering this market. With over 5 million chronic cold sore sufferers in the United States, the InterceptCS™ device is positioned to address a substantial unmet consumer need. The device differentiates itself from traditional ointments and creams by offering a technological solution to cold sore prevention.
Rob Fia, President of Therma Bright, expressed enthusiasm about the partnership, noting the potential for expanded market reach through Global Wellness Products' direct-to-consumer marketing expertise and retail partnerships. The division leverages over 50 years of combined experience in direct response consumer sales, with management anticipating that Global Wellness Products could become the company's highest-grossing division. Additional products are expected to be introduced in the summer of 2025 and beyond.
By focusing on innovative, clinically proven products that address specific consumer health challenges, the company aims to establish a strong foothold in the rapidly evolving wellness sector. The partnership with Therma Bright provides access to advanced medical device technology while Global Wellness Products contributes marketing and distribution capabilities. This collaboration represents a strategic move to capitalize on growing consumer demand for health technology solutions, particularly in markets with significant unmet needs like cold sore treatment where traditional options have limitations.
