Wire Industries, the technology and media company operating the sports betting marketplace WagerWire, has announced a strategic partnership with behavioral healthcare company Birches Health to develop a more responsible gaming environment. The collaboration focuses on creating clinical materials, educational resources, and innovative tools specifically designed for modern bettors, with both organizations working to increase awareness about responsible gaming and provide guidance for identifying and addressing gambling-related challenges. Key components include integrating Birches Health content across the WagerWire platform, hosting live interviews with Birches Health clinicians, and exploring AI-driven support tools to enhance user education and care accessibility.
Zach Doctor, Wire Industries CEO, emphasized the company's commitment to empowering bettors and creating a responsible gaming ecosystem, while Elliott Rapaport, Founder of Birches Health, highlighted the importance of making treatment options and resources available to platform users. Birches Health will implement a three-tiered approach focusing on education, engagement, and treatment, which includes offering free online learning modules, self-assessments, and personalized treatment plans led by licensed behavioral health clinicians. This partnership represents a significant step toward promoting sustainable and responsible participation in real-money gaming and daily fantasy sports platforms, with the integration of clinical expertise and technological innovation aiming to set a new standard for user support and mental health awareness in the digital gaming industry.
