Precoa, the nation's leading preneed insurance sales and marketing company, has acquired Everplans, a prominent digital life-planning platform, in a strategic merger that could reshape how families prepare for unexpected life events and manage end-of-life planning. The acquisition aligns with Precoa's mission to create high-quality preneed experiences for families, advance funeral planners, and funeral homes, while incorporating Everplans' technology to enhance services and provide more comprehensive planning solutions. Precoa, known for its extensive network of funeral home partnerships across America, has facilitated preneed arrangements for nearly one million families, and this merger is expected to leverage the strengths of both companies to improve services for families and partners.
Michael Hornibrook, President and CEO of Precoa, expressed enthusiasm about the acquisition, stating that Everplans has an outstanding technology platform with bank-level security and privacy, and it is their shared vision to help everyone create an intentional plan for the loss of a loved one that ultimately brought them together. Everplans, founded in 2012, has established itself as a leader in digital life planning, helping individuals manage, organize, securely store, and share critical information with designated persons who may need it during emergencies or after death. With a robust content library and tools covering various aspects of end-of-life and legacy planning, Everplans has served over 30 million people, and more information about its services can be found at https://www.everplans.com.
Abby Schneiderman, co-founder of Everplans, views the acquisition as a significant step in the company's evolution, noting that joining forces with Precoa enables them to bring their platform to an even larger audience. The merger will allow Everplans to expand its services to the funeral industry while continuing to work with financial advisors and employers, creating more accessible planning solutions. Adam Seifer, Everplans co-founder, highlighted the unique aspects of their platform, describing it as not just a vault but a highly personalized digital experience that helps people organize their critical information, which aligns well with Precoa's commitment to creating high-quality experiences for families dealing with end-of-life planning.
The acquisition is expected to have far-reaching implications for the end-of-life planning industry, as combining Precoa's extensive network and expertise in preneed insurance with Everplans' advanced digital platform positions the merged entity to offer more comprehensive and accessible planning solutions to a broader audience. Hornibrook emphasized the emotional toll of planning a funeral while managing finances and affairs during the loss of a loved one, stating that by planning for the inevitable, you make a challenging time a little easier so that you can focus on connection and healing. As part of the acquisition, Everplans will become a subsidiary of Precoa and continue to service all its existing customers, ensuring continuity while allowing for the development of new, integrated services. For more details on Precoa's preneed services, visit https://www.precoa.com.
This merger represents a significant development in the end-of-life planning industry, as the combination of traditional insurance expertise and digital innovation may set new standards for how individuals and families prepare for and manage life's most challenging moments. By offering more secure, personalized, and comprehensive tools, the partnership aims to address the growing need for accessible end-of-life planning solutions across the country, potentially transforming industry practices and improving outcomes for families during difficult times.
