Green Choice Proteins, an Australian plant-based nutrition company, is participating in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, held September 14-17 in Palm Beach Gardens, Florida, as it seeks to build its presence in the United States. The ECRM session provides the company with an opportunity to introduce its Australian-made plant nutrition products to buyers representing major health, specialty, food, drug, and mass retail channels, and to discuss opportunities for broader U.S. distribution.
"Being at ECRM this week gives us an opportunity to sit down with U.S. retail buyers and introduce them to Green Choice Proteins, our products, and the philosophy behind the brand," said Puneet Chawla, Founder of Green Choice Proteins. "We believe American consumers are looking for plant-based nutrition that combines clean ingredients, great taste, and transparency, and we're excited to share what we've created in Australia."
Founded in Victoria, Australia, Green Choice Proteins develops clean-label plant nutrition products designed for modern lifestyles. The company's products are manufactured in Victoria and emphasize ingredient transparency, everyday usability, sustainability-focused sourcing, and enjoyable flavor. Its formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
At the event, Green Choice Proteins is showcasing three core products. The Chocolate Flavored Protein Powder offers 35.3g of plant protein per serving, is made with Australian-grown pea and faba, features pure cocoa powder and coconut milk powder, contains omega-3 from linseed, and has no artificial colors, flavors, or fillers. The Vanilla Flavored Protein Powder provides 34.9g of plant protein per serving, is designed for smoothies, oats, baking, and everyday nutrition routines, and is made using Australian-grown plant proteins with omega-3 from linseed and no artificial additives. The Salted Caramel Flavored Protein Powder also delivers 34.9g of plant protein per serving, combines caramel sweetness with balanced salted notes, and is made using Australian-grown pea and faba with omega-3 from linseed and no artificial colors, flavors, or fillers.
The ECRM meetings come as Green Choice Proteins moves forward with its broader U.S. expansion strategy. The company has announced that its products are coming soon to OneLavi, marking its first official entry into the U.S. market, with an Amazon launch also planned as the company expands access to American consumers.
"Our U.S. strategy is about building the brand thoughtfully across multiple channels," added Chawla. "ECRM allows us to have meaningful conversations with retailers while our upcoming OneLavi and Amazon launches begin making Green Choice Proteins accessible directly to U.S. consumers. We see this as the beginning of a much broader opportunity in the American market."
Green Choice Proteins was founded around the belief that consumers should not have to compromise between ingredient quality, enjoyable taste, and convenient everyday nutrition. The family-owned company manufactures its products in Victoria, Australia, and uses premium Australian-grown pulses as part of its commitment to quality sourcing and Australia's growing plant protein industry. Sustainability and responsible sourcing are also central to the company's philosophy, with a focus on ingredient transparency, responsible manufacturing practices, and clean-label formulations.
For U.S. consumers and retailers, the company's push into the market could expand access to clean-label plant proteins that emphasize high protein content and functional ingredients. For the broader plant-based nutrition industry, the move highlights the growing internationalization of Australian plant protein manufacturing and the increasing competition among brands seeking shelf space in American health, specialty, and mass retail channels.
Green Choice Proteins says its meetings at ECRM this week represent another important step in its efforts to establish the brand in the United States and develop relationships that could support broader retail distribution. For more information, visit Green Choice Proteins.
