FastBlast, a wellness brand specializing in organic, whole-food nutrition products, is set to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The event serves as a platform for brands to connect with buyers from major health, specialty, and food, drug and mass retailers. Founder William King will represent FastBlast to introduce retailers to the company's approach to making nutrient-dense nutrition more convenient for today's consumers.
"ECRM gives us an opportunity to share the FastBlast story directly with retailers and show them how our products fit into the way consumers are approaching nutrition today," said King. "People want better ingredients, but they also want convenience. We developed FastBlast around the idea that those two things shouldn't have to compete."
The company will highlight two flagship products: the FastBlast Banana-Berry Smoothie and FastBlast Daily Essentials. The Banana-Berry Smoothie is an organic, vegan smoothie made with real fruits, vegetables, and superfoods, containing no added sugar. Packaged in a portable 3.5 oz (99g) pouch, it provides a balanced combination of protein, carbohydrates, healthy fats, and fiber in a ready-to-eat format. Designed for busy lifestyles, the smoothie serves as a snack, light meal replacement, or convenient nutrition option during intermittent fasting windows. Its shelf-stable pouch makes it easy to carry to work, while traveling, or during outdoor activities.
FastBlast Daily Essentials takes a different approach to everyday nutrition. It combines 30 superfood ingredients and vegetables with fermented nutrients, offering a daily nutritional foundation using whole-food ingredients. Fermented nutrients are central to FastBlast's product philosophy, reflecting King's interest in nutrition, digestion, and dietary patterns observed in populations known for longevity.
Participation at ECRM comes as FastBlast works to broaden its retail footprint. The Banana-Berry Smoothie has already expanded its U.S. online availability and can be purchased through both Amazon and Walmart.com, giving consumers nationwide access through two of the country's largest online retail platforms.
King views the ECRM session as an opportunity to build on that momentum and introduce the broader FastBlast story to retail decision-makers. "We've created products for people who want to make better nutritional choices but need those choices to work with real life," he said. "As we expand FastBlast, we're looking for retail relationships that can help us make that approach accessible to more consumers."
The 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session will be held September 14-17 in Palm Beach Gardens, Florida.
