Green Choice Proteins, an Australian plant-based nutrition company, has completed its participation in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, as part of a broader U.S. expansion strategy. The meetings, which took place with U.S. retail buyers across health, specialty, food, drug, and mass retail channels, provided the company with an opportunity to introduce its Australian-made plant nutrition products and brand story to key decision-makers.
"ECRM gave us an opportunity to introduce Green Choice Proteins directly to U.S. retailers and have conversations about what American consumers are looking for in plant-based nutrition," said Puneet Chawla, Founder of Green Choice Proteins. "We were able to share our focus on Australian-grown ingredients, clean-label formulations, great taste, and transparency while learning more about the opportunities within the U.S. retail market."
The ECRM meetings are part of a larger U.S. expansion already underway. Green Choice Proteins has announced that its products are coming soon to OneLavi, marking its first official U.S. market entry, with availability on Amazon also planned. Together, these launches will begin making the company's Australian-made products accessible to consumers across the United States while it continues developing relationships with retailers and exploring additional distribution opportunities.
"Our U.S. strategy is beginning to take shape on several fronts," added Chawla. "We're preparing to make our products available to American consumers through OneLavi and Amazon while also building relationships within the retail community. Completing our ECRM meetings was another important step in that process."
Based in Victoria, Australia, Green Choice Proteins is a family-owned company developing plant-based nutrition products for modern lifestyles. Its products are manufactured in Victoria and feature Australian-grown pulses, including pea and faba, alongside other thoughtfully selected ingredients. The formulations move beyond traditional single-purpose protein products by combining plant-based protein with functional nutrition benefits designed to support broader lifestyle and wellness goals.
The initial U.S. lineup includes three flavors: Chocolate Flavored Protein Powder, Vanilla Flavored Protein Powder, and Salted Caramel Flavored Protein Powder. Each provides approximately 35 grams of plant protein per serving, contains omega-3 from linseed, and is made without artificial colours, flavours, or fillers.
Sustainability and responsible sourcing remain central to the company's philosophy. Green Choice Proteins sources premium Australian-grown pulses and focuses on ingredient transparency, responsible manufacturing practices, and supporting the continued development of Australia's plant protein industry. For more information, visit Green Choice Proteins.
With its ECRM meetings completed and its first U.S. consumer launches approaching, Green Choice Proteins plans to continue developing retail relationships and expanding awareness of its Australian-made plant nutrition products in the American market. For U.S. consumers seeking clean-label, plant-based protein options, the arrival of Green Choice Proteins could offer a new alternative that emphasizes transparency and functional benefits.
