Health Talk America (HTA), the parent brand of the nationally syndicated "The Dr. Bob Martin Show," has signed with Creative Management Partners (CMP) agent Alan Morell for commercial rights, sponsorships, advertisers, and talent bookings, the company announced on June 9, 2026. The agreement also includes individual representation for HTA co-host Dr. Adam Brockman for his literary works, executive producing, and monetized revenue streams across all platforms.
Health Talk America, recognized as the premier health talk radio program in the United States, reaches an audience of 1.5 to 2 million weekly listeners through syndication on over 500 stations and digital platforms globally, according to the press release. The show focuses on natural health, progressive medicine, and wellness, aiming to bridge conventional medical practices with evidence-based natural solutions.
Dr. Adam Brockman, a specialist in regenerative and sports medicine, serves as co-host and executive producer of HTA. He is also the owner of the Complete Wellness Companies, recognized as the "Nation's Best and Brightest in Wellness" for eight consecutive years. In a statement, Dr. Brockman expressed enthusiasm about the partnership: "I am very enthusiastic about the future of HTA and I felt the time was perfect to bring in CMP." He emphasized that the show drives marketplace movement and reaches millions of action-takers ready to improve their lives. "By partnering with Alan and CMP, we are positioning HTA and my personal brands to scale across all platforms."
Alan Morell, CEO of CMP, noted that the agency represents over 700 clients across entertainment, sports, arts, medical, health, and other fields, and more than 250 doctors across various medical disciplines. "I am honored to represent both 'Health Talk America'... for their Talent Bookings, Advertising and Licensing Commercial Rights worldwide, and its Celebrity Doctor, Co-Host, Executive Producer Dr. Adam Brockman individually for his Literary works as well as his Speaking Engagements and Commercial career initiatives," Morell said.
The implications of this announcement are significant for the health media landscape. By securing professional representation with a firm that specializes in talent management and commercial rights, Health Talk America and Dr. Brockman are poised to expand their commercial footprint. This move could lead to increased sponsorship deals, advertising revenue, and broader distribution of health innovations. For listeners, it may mean more access to cutting-edge health science and expert-backed guidance, as the show aims to continue bridging the gap between advanced medical research and everyday consumers. The partnership also signals a trend of health personalities leveraging agency representation to monetize their platforms beyond traditional broadcasting.
More information about Health Talk America is available at healthtalkamerica.com, and about The Dr. Bob Martin Show at doctorbob.com. Creative Management Partners can be reached at www.creativemanagementpartners.com.
