InHealth Media (IHM), a full-service marketing agency specializing in the health, nutrition, and wellness industries, has announced the expansion of its team with the addition of Scotty Friedman as Creative Director and Jonah Goldsmith as Social Media Director. The new hires are set to enhance IHM's capabilities in creative production, visual storytelling, social media strategy, paid advertising, and digital brand development.
This expansion comes as IHM works with a growing roster of domestic and international brands seeking to build visibility and consumer demand in the U.S. marketplace. According to Mitch Gould, founder and CEO of InHealth Media, the additions are a strategic move to address the increasing importance of high-quality creative content and sophisticated social media marketing for consumer brands.
Gould explained, "InHealth Media has always been about helping brands turn distribution into sales. Scotty and Jonah bring us additional expertise in two areas that have become increasingly important for consumer brands: high-quality creative content and sophisticated social media marketing. Their experience allows us to offer our clients an even broader range of services under one roof."
IHM works closely with Gould's sister company, Nutritional Products International (NPI), which specializes in helping international health, nutrition, and wellness brands enter and expand in the U.S. market. The relationship between the two companies is simple: NPI gets products onto the shelf, while IHM helps get them off the shelf.
NPI's Evolution of Distribution® platform provides brands with an integrated path into the U.S. marketplace, including global logistics, market entry, product readiness, regulatory alignment, market positioning, and retail and e-commerce placement. Once products reach store shelves and online marketplaces, IHM complements these efforts by creating the visibility, awareness, and consumer demand necessary to support sales and long-term growth.
Friedman joins IHM with over 12 years of experience in cinematography, commercial production, creative direction, and visual storytelling. A film school graduate, he previously served as Creative Director at TLF Apparel and has directed and produced visual content across fitness, fashion, music, and entertainment industries. He will lead creative production efforts and help clients develop visual identities and content for today's visually driven marketing environment.
Goldsmith brings six years of experience in social media marketing, paid advertising, digital strategy, and brand growth, with a focus on health, wellness, and fitness. He has worked with more than 15 seven-figure brands, including BPI Sports, Squeeze Me Skinny, and Kenetik Ketones. At IHM, he will lead social media strategy and help clients integrate organic content, paid media, and digital marketing into their broader brand-building efforts.
Mitch Gould emphasized that the expansion reflects the changing requirements for successfully launching and growing consumer brands. "Getting a product into the United States and securing distribution is only the first half of the equation," he said. "Brands also need compelling creative, consistent news, social media, digital advertising, and an integrated strategy that keeps them visible to consumers. By expanding the InHealth Media team, we're continuing to build the marketing infrastructure our clients need after their products reach the marketplace."
Together, NPI and IHM provide brands with complementary resources spanning international logistics, U.S. market entry, regulatory alignment, product readiness, market positioning, retail and e-commerce distribution, public relations, creative production, social media, and consumer marketing. This expansion positions IHM to better serve health and wellness brands looking to thrive in an increasingly competitive and digitally focused market.
