NCL, the wellness brand formerly known as Natural Cure Labs, has announced the next phase of its brand transition, including a newly rebuilt website, updated packaging, and an expanded product lineup. The changes build on the company's earlier announcement of its shift from Natural Cure Labs to the streamlined NCL identity, a name already used by its team and customers.
The newly launched website, now live at naturalcurelabs.com, was designed to reflect the company's growth from a small startup to a nationwide, multi-retailer operation. According to NCL, the previous site no longer matched the scale of the business, which has reached over 200,000 customers worldwide since its founding in 2015. The new site features an updated design, expanded product information, and infrastructure to support future expansion.
New product labels bearing the NCL brand identity are currently in production and are expected to appear in shipments and on major online marketplaces soon. The formulations remain unchanged; only the packaging is being updated to align with the company's new visual identity. Damon Sununtnasuk, Founder & CEO of NCL, stated, "The name change was the first step, and the new website is the next one live. New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."
NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by new products built to the same standards the company has maintained since 2015.
The brand evolution comes as NCL continues to gain recognition in the wellness industry. The company has been named to the 2025 Inc. 5000 list of fastest-growing private companies in America, honored as a two-time Gator100 winner (2025, 2026), and received multiple Stevie Awards from the American Business Awards. It is also a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer.
Founded in 2015 as Natural Cure Labs, NCL is a science-backed dietary supplement company committed to clean-label quality, third-party testing, and transparency. Starting with a single monolaurin supplement, the brand has grown to serve over 200,000 customers, with more than 35 million capsules sold and over 7,000 verified customer reviews. NCL's products are manufactured in the United States and are available through its website and major marketplaces including Amazon, Walmart, and TikTok Shop.
Additional details about the transition will be released as each phase is completed. The company's focus remains on providing high-quality supplements while evolving its brand to match its expanding reach.
