ORGANA International, a natural wellness company founded in 1997 and headquartered in Springville, Utah, is building on conversations with retail buyers following its participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session, held Sept. 14-17 in Palm Beach Gardens, Florida. The company used the event to introduce its nearly three decades of experience in the natural wellness market, its expanding product portfolio, and its approach to developing products and merchandising concepts specifically for retail environments.
At the center of ORGANA's ECRM participation was its new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations. The display served as a tangible example of how ORGANA is considering not only its products but also packaging, presentation, store placement, and merchandising as part of retail opportunities.
"Retail expansion involves more than simply having the right products," said Larry Mills, CEO of ORGANA International. "Packaging, presentation, merchandising and how a product fits within a retailer's assortment are all part of the conversation. That's an important perspective for us as we continue developing our retail strategy."
ORGANA also highlighted its broader portfolio, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. This range allows the company to approach retail opportunities with a diversified offering rather than relying on a single product or category. "We've been building ORGANA for nearly 30 years, and we're still learning and evolving," Mills said. "The feedback that comes from conversations with retailers is part of that process. It's about continuing to refine our approach and looking for the right opportunities for ORGANA."
Currently, ORGANA products are available nationwide through Amazon and OneLavi, providing an established U.S. online retail presence. Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
The company's participation in ECRM represents another step in its strategy to introduce ORGANA to additional retail channels and build awareness of the brand and its product portfolio within the retail community. "ECRM was a valuable opportunity for ORGANA to continue building its presence within the U.S. retail marketplace," Mills added. "We'll take the insights and feedback from those meetings and use them as we continue moving our retail strategy forward."
For the health and wellness industry, ORGANA's move underscores a broader trend: as the natural wellness marketplace evolves, brands with long histories and diverse product lines are seeking to translate online success into physical retail placements. ORGANA's emphasis on retail-ready packaging and merchandising could resonate with retailers looking for turnkey solutions that drive impulse purchases and enhance in-store visibility. For consumers, the expansion may mean greater access to ORGANA's products in traditional retail settings, potentially increasing convenience and product discovery. As ORGANA continues to refine its approach based on buyer feedback, its progress will be one to watch for those tracking the intersection of natural wellness and retail innovation.
