The Midwife in Vienna, an Austrian wellness brand created by practicing midwife Sarah Lares, has expanded its product lineup on OneLavi.com with the addition of three signature items: Baby’s First Bath by Loveng Maternity Care, Baby’s Bottom Ointment, and Nipple SOS Holistic Maternity Ointment. These products, inspired by traditional European midwifery care, aim to provide simple, gentle support for mothers and newborns during sensitive life stages.
Founded by Lares, who brings nearly 20 years of hands-on birth and postpartum experience, The Midwife in Vienna focuses on organic, minimalist products crafted in Austria. “As a midwife, I have always believed that mothers and newborns deserve products that are simple, gentle, and truly supportive,” Lares said in a press release. “We created these formulations to reflect traditional European midwifery care while meeting the needs of modern families seeking clean and trustworthy wellness products.”
The three products are formulated with carefully selected ingredients, avoiding harsh chemicals, synthetic fragrances, and unnecessary additives. Baby’s First Bath is designed to provide a calm introduction to newborn bathing, inspired by traditional European bathing rituals. Baby’s Bottom Ointment aims to comfort and protect delicate skin during diaper changes and periods of sensitivity. Nipple SOS Holistic Maternity Ointment supports breastfeeding mothers with gentle skin care based on midwifery wisdom.
The expanded availability on OneLavi.com marks a step in the brand’s growth in the United States, where American parents are increasingly seeking cleaner, more transparent alternatives to conventional maternity and baby products. OneLavi.com’s focus on beauty, health, and wellness brands aligns with The Midwife in Vienna’s commitment to organic-inspired, minimalist care rooted in European tradition. “Our goal is thoughtful growth,” Lares said. “We want families to have access to products that feel honest, gentle, and grounded in real midwifery experience.”
In addition to OneLavi.com, select products from The Midwife in Vienna are also available on Amazon.com as the company continues expanding access to its European-crafted wellness collection. The brand also invites followers to connect via its new USA Instagram channel.
This expansion highlights the growing demand for European-style natural care products in the U.S. market. By making these three essentials available on OneLavi.com, The Midwife in Vienna is helping American families embrace a more holistic approach to maternal and infant wellness, grounded in traditional midwifery practices and modern sustainability. The move underscores the brand’s mission to blend time-honored knowledge with contemporary needs, offering products that are both effective and gentle.
