A new skincare brand is revolutionizing how Gen Z approaches skin health by offering clinically tested, dermatologist-approved products specifically designed for young skin. Saint Crewe, founded by therapist and mother Erin Piper, addresses the growing concerns about harsh ingredients in trending skincare products while maintaining an engaging and playful approach to self-care. Developed through collaboration with leading dermatologists and beauty industry experts, Saint Crewe's product line includes four key offerings: Clean Beam Balmy Dream, Team Gleam, Water Whip, and Goji Go + Glow. Each product is formulated to be hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin.
The brand emerged from Piper's professional observations of college-aged women's skincare habits, particularly their attraction to viral TikTok-famous products with vibrant packaging. Recognizing the potential harm from aggressive ingredients like retinol and glycolic acid, Piper sought to create a line that prioritizes skin health without sacrificing the joy of skincare experimentation. Saint Crewe's products feature innovative ingredients designed to support young skin. The Clean Beam Balmy Dream cleanser includes bisabolol, ginger, and turmeric to soothe skin while removing makeup and sunscreen. Team Gleam, a daily water-gel serum, incorporates goji berry and microalgae to balance the skin's microbiome and protect against blue light damage.
Water Whip offers deep hydration through marine algae extract and vitamin E, while Goji Go + Glow provides a super mist that helps manage excess oil and supports skin health with aloe juice and microalgae. All products are vegan and cruelty-free, meeting the clean beauty standards of major retailers like Ulta, Sephora, and Credo. The brand's philosophy extends beyond skincare, positioning itself as a confidence-building experience that evolves with its community. By prioritizing safety, individuality, and transparency, Saint Crewe aims to redefine skincare for a generation seeking both effective solutions and engaging self-care rituals. With its clinically tested formulations and thoughtful approach, Saint Crewe represents a significant step in creating skincare products that truly understand and support the unique needs of Gen Z consumers.
