ORGANA International, a natural wellness company founded in 1997, is meeting with retail buyers this week at the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida. The event, which runs Sept. 14-17 at PGA National Resort & Spa, connects brands with category buyers from various retail channels through scheduled meetings. For ORGANA, these conversations are an opportunity to discuss how its expanding product portfolio can fit into retailers' assortments and meet the needs of their customers.
The company's portfolio includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other natural wellness products. At the session, ORGANA is also introducing buyers to its new Mineral Shots, packaged in a colorful point-of-purchase display designed to give retailers a highly visible, ready-to-merchandise format for counters, shelves, and other high-traffic locations. This display reflects ORGANA's retail strategy of considering not only the product itself but also how retailers can merchandise and present it.
"This week is really about listening to retailers and having productive conversations," said Mills. "We have an established company, a broad portfolio, and some exciting new ideas for retail. ECRM gives us the opportunity to sit across the table from buyers, understand what they're looking for, and talk about where ORGANA could make sense for them."
ORGANA's products are already available nationwide through Amazon and OneLavi. The company's next objective is to build relationships that can extend its reach into additional retail channels and put its products in front of new consumers. This makes the ECRM meetings an important step in ORGANA's broader U.S. retail expansion.
"We've spent years building ORGANA and developing products that our customers come back to," Mills said. "Now we're focused on finding the right retail partners who can help us introduce the brand to a much larger audience."
For consumers, this expansion could mean greater accessibility to ORGANA's natural wellness products in physical retail stores, complementing online availability. For the industry, ORGANA's emphasis on retail-ready merchandising solutions highlights the growing importance of in-store presentation and partnership with retailers. As the wellness market continues to evolve, companies that can offer both effective products and retail-friendly formats may gain a competitive edge.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
Founded in 1997, ORGANA International is a wellness company committed to delivering natural, bioavailable products that help people live healthier lives. From trace minerals and liquid oxygen to magnesium creams and detoxification teas, ORGANA's product line is designed to restore vital elements often missing in modern lifestyles. Headquartered in Springville, Utah, ORGANA is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
