Reztart, a Swedish metabolic nutrition brand developed by Indevex AB, has completed a series of meetings during the September ECRM program in Palm Beach Gardens, Florida, as part of its ongoing U.S. expansion. The meetings were aimed at introducing U.S. retailers to the brand's approach to metabolic nutrition, which combines protein and fiber with Indevex's patented NGC (Natural Glycemic Control) ingredient platform. This move comes as consumer interest grows in nutrition that supports blood sugar balance, satiety, and everyday metabolic wellness, moving beyond traditional metrics like calories and protein.
"Metabolic health has become a much broader consumer conversation," said Daniel KK Hahn, CEO of Indevex AB. "People are thinking about blood sugar balance, energy, satiety, cravings, and how their everyday nutritional choices affect the way they feel. Participating in ECRM gave us an opportunity to bring that conversation directly into our U.S. retail expansion."
The U.S. expansion reflects a shift in how metabolic wellness is perceived, transitioning from a specialized health topic to mainstream nutrition. Consumers are increasingly mindful of how food choices impact energy, appetite, weight management, and long-term health. This creates opportunities for retailers to cater to these interests through functional nutrition categories. For Indevex, a company with over two decades of metabolic health research, this shift is significant. Reztart translates that research into convenient consumer products designed for daily use.
Reztart's powder shakes combine protein and fiber with NGC, a nutrient platform that includes concentrated ingredients derived from apples, rose hips, sugar beet fiber, peas, omega-rich eggs, and whey protein. "Consumers increasingly expect nutrition products to do more than deliver a single nutrient," Hahn said. "Reztart was created around a broader nutritional approach that supports satiety, more stable energy, blood sugar balance, and better control over cravings."
The U.S. lineup features three protein- and fiber-rich powder shakes, available on One Lavi. These include the Reztart Chocolate Powder Shake, a rich chocolate-flavored option for balanced snacking; the Reztart Vanilla Powder Shake, a smooth vanilla-flavored functional shake for convenient nutrition; and the Reztart Strawberry Powder Shake, a fresh strawberry-flavored shake that combines taste and functionality. Each product contains 14 single-serving pouches and has a low glycemic load. They are gluten-free, nut-free, and manufactured in Sweden. Currently, Reztart products are available to U.S. consumers through OneLavi.com, with an Amazon launch planned as the company expands its retail availability.
The ECRM meetings mark another step in Indevex's strategy to introduce Reztart and the science behind NGC to the U.S. market. The company sees the opportunity extending beyond fleeting trends, as growing interest in preventative wellness, functional nutrition, healthy aging, weight management, and everyday energy brings greater attention to metabolic health. "Our U.S. strategy is about building awareness with both consumers and the retail community," Hahn said. "ECRM was an important opportunity to introduce what makes Reztart different and continue the conversations that will support our growth in this market."
Reztart is a European science-backed metabolic nutrition brand focused on blood sugar support, energy stability, and sustainable weight management. Built on the patented NGC platform, its products are designed to support metabolic function through clinically informed, nutrition-first formulations. Indevex AB, with more than 25 years of experience in metabolic health research, aims to provide practical, science-driven tools for individuals to take control of their metabolic health. For more information, visit Reztart® and Indevex AB.
