The Harvest Table, a South African wellness brand known for its commitment to ingredient transparency and simple formulations, is set to participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. The company, which is expanding its presence in the United States, will introduce its range of collagen and plant-based nutrition products to retailers, aiming to offer a cleaner alternative in a market saturated with complex formulations and bold marketing claims.
According to Catherine Clark, Founder of The Harvest Table, the wellness industry has become increasingly crowded, leaving consumers to navigate a multitude of products and messages. "We believe the answer isn't necessarily more ingredients or more complicated formulations. It's creating quality products with purpose and being transparent about what's inside them," Clark said. This philosophy drives the company's approach to product development, focusing on carefully selected ingredients and straightforward products designed to fit into everyday nutrition routines.
For instance, the Grass Fed Bovine Collagen Granules provide Types I and III collagen sourced from grass-fed bovine collagen, featuring a tasteless, instant-dissolving formulation free from added gums, fillers, preservatives, artificial flavors, and dyes. In contrast, Multi Collagen Radiance combines Types I, III, V, and X collagen with Vitamin C, Zinc, and Cranberry for consumers seeking a more comprehensive product. For plant-based options, the Vegan Protein offers a clean-label alternative that is also free from gums, fillers, preservatives, artificial flavors, and dyes. These examples highlight how The Harvest Table demonstrates that products can serve different preferences without compromising transparency or overcomplicating labels.
A key differentiator for The Harvest Table is its control over manufacturing. The company produces all products in-house at its custom-built facility in KwaZulu-Natal, South Africa, ensuring direct oversight of sourcing, formulation, manufacturing, and quality. The facility passes annual Food Safety Assessment audits, meets GMP requirements, and holds Halal certification where applicable. "Quality isn't something we want to add to a marketing message after a product has been developed. It starts with the ingredients we choose, continues through how we formulate and manufacture the product, and ultimately shows up in what the consumer receives," said Sam Clark, CEO of The Harvest Table.
The company's U.S. expansion is already underway, with its initial product range available on Amazon, including Multi Collagen Radiance, Bovine Collagen Granules, and Vegan Protein. Participation in ECRM will allow The Harvest Table to introduce its products and philosophy to the U.S. retail community, sharing the story of a family-run South African company that has maintained its founding principles despite growth. "We don't believe consumers need more noise. They need products they can understand and brands they can trust," Catherine Clark added.
As the wellness industry evolves, The Harvest Table's focus on transparency and simplicity may resonate with consumers and retailers alike, offering a model that prioritizes quality and clarity over complexity.
