Wolfson Group, a Scotland-based international consumer wellness company, has announced that three of its brands—PhenQ, TestoPrime, and YourBiology—will soon be available on OneLavi.com. The move marks another step in the company's strategy to expand U.S. distribution beyond Amazon and build a diversified retail and e-commerce presence.
The upcoming OneLavi availability will provide U.S. consumers with an additional online destination to discover and purchase these brands. PhenQ focuses on weight management, TestoPrime serves the men's wellbeing category, and YourBiology addresses women's gut health and everyday wellness. All three are already available to U.S. consumers through Amazon, where shoppers can find PhenQ and TestoPrime, among others.
"Expanding onto OneLavi is another important step in making our brands more accessible to consumers across the U.S.," said the founder and CEO of Wolfson Group. "Amazon has provided us with a strong foundation in the market, and we're now building on that presence by developing additional channels for our portfolio."
The expansion follows a series of U.S. initiatives by Wolfson Group. In September, the company participated in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it introduced its multi-category portfolio during scheduled retail meetings. Wolfson Group has also been examining how consumer wellness interests increasingly extend across multiple categories, including weight management, cognitive wellness, gut health, men's and women's wellbeing, and healthy ageing. The company believes its diversified portfolio provides opportunities to serve consumers with different wellness priorities throughout various stages of life.
Adding OneLavi to Wolfson Group's U.S. distribution strategy reflects the company's approach of building multiple paths to the consumer rather than relying on a single marketplace or retail channel. "Our U.S. strategy is about creating a broader and more sustainable distribution footprint over time," the founder said. "Adding new online retail relationships complements what we've already built and gives us another foundation as we continue exploring opportunities across both e-commerce and brick-and-mortar retail."
For consumers, the move means greater access to these wellness products through a new online retailer, potentially increasing convenience and choice. For the industry, it underscores a growing trend of wellness brands diversifying their distribution beyond dominant platforms like Amazon. As Wolfson Group continues to invest in consumer education, science-led brand development, and long-term growth, its multi-channel approach could pressure competitors to follow suit. The company said it will continue pursuing additional U.S. distribution opportunities, signaling further expansion may be on the horizon.
