ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. The company, led by CEO Larry Mills, plans to introduce its wellness portfolio, including a new Mineral Shots retail display, to buyers from major health, specialty, food, drug, and mass retail channels.
The ECRM session provides a platform for brands to engage with key retail buyers through scheduled meetings focused on product discovery. ORGANA will highlight its new ORGANA Mineral Shots, which come in a colorful point-of-purchase display designed to simplify merchandising for retailers. The individual bottles are packaged in a countertop display that ensures high visibility and easy consumer access.
“We’re excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different,” said Mills. “We’ve spent decades building the brand and developing natural wellness products, and we’re looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers.”
The Mineral Shots format extends ORGANA’s focus on plant-derived mineral nutrition into a convenient single serving. The packaging prominently labels the product as all-natural and caffeine-free, offering consumers an alternative for mineral nutrition without stimulants. Mills emphasized the retail-friendly design: “We wanted something that wasn’t only convenient for consumers but also made sense at retail. The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers.”
Founded in 1997, ORGANA International has built its reputation on plant-derived minerals and natural wellness formulations. Its product line includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness products. The company’s participation at ECRM aligns with its broader strategy to expand U.S. distribution and increase brand awareness among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company’s Amazon storefront and on OneLavi.com. More about the company’s wellness philosophy is available at organa.net.
“There’s tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores,” Mills added. “We’re excited to bring the ORGANA story to ECRM and explore where we can go next.”
The ECRM session represents a strategic opportunity for ORGANA to connect with buyers who are seeking innovative, natural products to meet growing consumer demand. By showcasing the Mineral Shots display, the company aims to demonstrate how its products can enhance retail shelves and drive consumer engagement.
